Case Study · Mobile
Travel & Lifestyle · Cross-platform App
A travel & itinerary app that turned a side project into a 80k-user product.
From concept to App Store and Google Play in 6 months — a single Flutter app with offline itineraries, smart packing lists, in-trip notifications and shared trip planning.
Case Study · Continued
The challenge
A first-time founder wanted to launch a fully featured travel app on a small budget — iOS, Android and web — without managing two native codebases. They needed an MVP that felt polished from day one, supported offline use, and could scale into a paid subscription tier.
Our approach
- Strategy: defined MVP scope, monetisation model and store-launch checklist in week one.
- Design: end-to-end UX flows and a brand-aligned UI kit before any code was written.
- Build: single Flutter codebase with offline-first architecture using local storage & sync.
- Backend: Node.js APIs over MongoDB with Firebase for auth, push and analytics.
- Launch: store-listing assets, ASO and a phased rollout across iOS and Android.
Outcome
12%
Free → paid conversion
Tech stack
FlutterNode.jsMongoDBFirebaseREST APIsFCM / PushApp Store · Play Store
"The team treated the app like their own product. Honest scope conversations, fast iteration, and a polished result that landed reviews we didn't expect on launch."
CLIENT · TRAVEL APP FOUNDER — Identity withheld under NDA
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